Rap Group Partners With Marc Ecko Enterprises To Celebrate the 20 Year Anniversary of Their Classic 93 Til Infinity Album with A Massive Nationwide Tour.
It’s hard to believe that 20 years have passed since the Oakland, California based rap group Souls of Mischief, consisting of Tajai, Opio, Phesto, and A-Plus, released their debut album 93 ‘til Infinity. The album and title track is widely considered a benchmark in the history of hip-hop music and culture not only in the US but worldwide. To commemorate this anniversary, the four-man crew will release a remix of the single “93 ‘til Infinity” featuring an all-star roster of talent (names to be announced this summer.) In addition, they will act as brand ambassadors for a limited capsule collection with iconic fashion and lifestyle brand Ecko, which also turns twenty this year. The celebration will culminate in a nationwide tour where Souls of Mischief will perform classic songs as well as new material with a live band.
Speaking on the evolution of hip-hop that has occurred since Souls of Mischief began their storied career, Hieroglyphics member Pep Love commented, “Hip-hop culture and music were destined to become pop culture from [the] beginning. Misrepresentation and exploitation are the only real problems. Hip-hop is socially conscious at its very core and its very essence. I believe that Hieroglyphics truly represents hip hop and going forward we will help to spark a resurgence and bring the true representation to the masses.”
With their constant touring, album releases, brand merchandising, infamous block parties, song placement in movie soundtracks and snowboard documentaries, and more, Souls of Mischief continue to remain a relevant, creative and inspirational force in music.
New single + video from the Hieroglyphics Crew, titled “Gun Fever” available now on iTunes.
In the midst of a nationwide highly controversial debate about gun control the Hiero Crew chimes in with their unique perspective. Known as pioneers of the underground Hieroglyphics continues to push the envelope with this stunning visual directed in house by Casual.
“We are not promoting guns or violence,” explains Tajai (Hieroglyphics / Souls Of Mischief), “but simply expressing our thoughts on the issue and encouraging further dialogue.”
Los Angeles emcee Menacin Johnson presents “For The Win”, the new single from his new album Brand New Headsets 2, out today. “For The Win” features A-Plus of Souls Of Mischief as well as Menacin’s fellow Project Blowed representer Abstract Rude, and is produced by L.A. beatsmith Duke Westlake. Menacin’s new album is a followup to 2009′s Brand New Headsets which featured Stylistik Jones, Tony Da Skitzo and more. Constantly touring, he has performed alongside Aceyalone of Freestyle Fellowship, Tre Hardson formerly of The Pharcyde, X-Clan and many more. “The production kinda gave me a Souls Of Mischief/Hiero feel,” Menacin says about “For The Win. “So I reached out to my homie DJ Limegreen who was DJing for them on tour at the time and he connected me with A-Plus.”
Reebok Classics and Rock The Bells bring you the exclusives: Classic Albums by Classic Artists.
Souls of Mischief’s debut record ’93 Til Infinity and title track of the same name shook up hip-hop in 1993, becoming an instant classic. The underground, Oakland-based crew, consisting of four hardcore emcees—A-Plus, Phesto, Opio and Tajai—had been collaborating on tracks since high school. Once minute they were making beats in their basements, and the next releasing their first LP on Jive records. The teenaged crew was heralded for flipping the gangsta rap formula, enticing critics with their brash, lyrical complexity and elusive beats.
Souls of Mischief sat down with us at Rock the Bells and told the backstory of ’93 ’til Infinity, which, as it turns out, was recorded in just 10 days. Hear how their combined talents made it happen and what went into making a classic.