The stylish two part video is a modern take on the classic imagery/tale of the popular male artist male running for his life from the pack of the too super female fanatics. Surprise mixed with the social media of today, it’s Joey on the run when the location of his photo shoot becomes public knowledge. Think Elvis or the Beatles running down the streets being chased by a throng of super female fans but now the female fans are fueled by the madness of social media and instead of running, hit rapper Joey Badass does it better in the Scion iA.

As you know by Scion rolling out brand new content under their previously announced creative partnership with Joey BadA$$. Much like the Eddie Huang content there will be a focus around the Scion iA as well as a healthy dose of music including a brand new song from Joey called “Aim High”.

http://www.scionav.com/2015/09/24/scion-x-joey-badass-running-away-from-crazy-fans/

http://www.scionav.com