The moment hip-hop fans have been eagerly anticipating is finally here; Preem and Marci already offered up a teaser with The Coldest Profession’s first single and video “Armani Section.” The “Armani Section” video is high-end luxury music, and an amalgamation of how their collaborative union ended up coming to pass. Upon bumping into each other while they were both engaged in some retail therapy at Macy’s in NYC, the collaborative spark was re-ignited and put back on the front burner. Roc Marciano described the collab as “gutter and expensive, and the visual for “Armani Section” exemplifies that. Shot on location in LA, Preem and Marci stroll down Rodeo Drive, cruise around in luxury vehicles, traverse graffiti-filled backstreets, and puff on expensive cigars while enjoying exotic views of the city.

The Coldest Profession was further buoyed by the project’s effortlessly cool follow-up single “Prayer Hands,” which was premiered by Rolling Stone. DJ Premier commented on Marci’s swagger, “Roc always makes sure to never go in the direction of the expected types. He brags, without bragging. He shows off, without showing off with. If that does not make sense, then you’re not what we want in our league of pure style. That’s the definition of “Prayer Hands.” Explanations are not needed.”

Since both artists have helped shape the sounds of their respective generations, The Coldest Profession is a completely self-contained body of work. Marci uses every second of his slick, soulful wordplay, minimalist inflections and razor-sharp wit to flex over Premier’s timeless production.

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