Armed with a huge voice and powerful lyricism, King Magnetic is proving to be a substantive force in the underground Hip-Hop scene that birthed him. And with his sophomore album, ‘Everything Happens 4 A Reason,’ the Allentown, PA native has firmly cemented himself within the circles of rap greats that he can now call his own.
Many of the genreâ€™s greatest works possess a clear concept or outline for what youâ€™re about to hear on the albumâ€™s intro track, and this record is no different. Opener â€œEH4ARâ€ sets the tone with immediacy and passion thanks to Magâ€™s equally thoughtful and braggadocious bars: â€œI was in and out of jail, now Iâ€™m in and out of jets/ Invest a lot checks, so Iâ€™m in and out of debt/ Sinninâ€™ out of stress, spinninâ€™ out of control/ You was gettinâ€™ out of school, I was gettinâ€™ on parole.â€
Thereâ€™s a clear self-awareness to Mag on the entirety of the 14-track album, and itâ€™s what makes his music so engaging. That applies when heâ€™s bodying wack rappers and their crews on the one-two punch of â€œCash 4 Catastropheâ€ and â€œSuckas Canâ€™t Relateâ€; throwing a couple back on â€œDrunk Right Nowâ€ and â€œ#nomorepartiesinsantafeâ€ (feat. 3T3N); or trading verses with legends on â€œDirty Old Manâ€ with R.A. The Rugged Man, and â€œAloneâ€ with Slug and Masta Ace.
Itâ€™s his depth beyond pure bravado and hedonism that makes Mag so relatable, and why ‘Everything Happens 4 A Reason’ is such an important listen. And those qualities are most evident on the albumâ€™s closing track, â€œIâ€™ll Show You,â€ a soulful and eye-opening cut produced by Astronote that features singer Dink and Wu-Tang member Cappadonna. Mag and Cap are actually touring partners, and one can only hope they spread the trackâ€™s message onstage together.
‘Everything Happens 4 A Reason’ is now available on compact disc via UGHH, as well as through all major digital retailers and streaming platforms via King Mag Music. Stay tuned for the vinyl release set to drop this summer!