Lawrence Arnell “Proof Positive” (prod. by Rob Viktum) [video]

In addition to showing off his funky new single, Philly rapper Lawrence Arnell pays homage to one of the greatest comedy films ever in his deceptively hilarious video for “Proof Positive.”

In the visuals shot by Jimmy Giambrone and directed by Baby Blak, the rapper once known as Diamondback—who you may recognize the name from collaborations with Jedi Mind Tricks and AOTP—at first seems to be setting up some rather dubious plans. Why’s he meeting with that woman to buy bananas? And why is she holding a box of doughnuts from Dunkin?

http://smarturl.it/BeastOrBrethren

Well, without giving too much away, it’s apparently part of a ‘Beverly Hills Cop’-inspired scheme to mess with some local cats who may have some beef with Arnell. Entertaining visuals aside, you’re also treated to the emcee’s top-tier rapping chops and a funky instrumental from slept-on Dallas producer, Rob Viktum, who produced the entirety of Arnells soon-coming proper debut album, ‘Beast or Brethren.’

Check out the visuals, and head over to the digital retailer of your choice to support. ‘Beast or Brethren’ drops next Thursday, March 22nd, and is now available for pre-order via iTunes, Amazon and Google Play through Cinema7 Multimedia Group.

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