Evidence unveils an emotionally charged new music video for his latest single â€œTaylor Made Suit.â€ The song remains a standout from his critically acclaimed fourth solo studio album, Unlearning Vol. 1, available now via Rhymesayers Entertainment.
In the visual directed and edited by frequent collaborator Stephen Vanasco, Evidence raps to his own reflection. Hazy vignettes track him through the desert and under palm trees until one final closeup focuses on him in the titular suit.
The cryptic nature of the visual amplifies the emotional heft of lyrics such as â€œFuneral suit same as my wedding suit, I only got oneâ€ and â€œHad a close homie tell me, donâ€™t write my life and write some happy shit, like what keeps me up at night is average.â€ The track directly addresses the death of his sonâ€™s mother as he affirms, â€œIâ€™m Mr. Mom to anybody whoâ€™s been keeping up,â€ before he holds back tears to assure his boy, â€œYour mommaâ€™s in heaven.â€
Produced by V Don, â€œTaylor Made Suitâ€ remains the centerpiece of Unlearning Vol. 1 and showcases another side of the elite MC. It also follows on the heels of his music video for â€œLost In Time (Park Jams).â€ The latter has already racked up 143K YouTube views and counting, while Insomniac Magazine described it as â€œbrilliant.â€ Stay tuned for more to come!
LISTEN TO UNLEARNING VOL. 1: