Toronto rapper Shad has been keeping busy releasing singles since the spring to offer glimpses of his brand-new album TAO, out October 1st via Secret City Records. Today, he unveils a powerful and candid fourth track titled â€œBody (No Reason).â€ Shad explains: “Every song on the album highlights a different aspect (or aspects) of human life. And this one is the simplest: Body. No reason. Just movement, feeling. Got this monster track from Dom Dias, one of the most creative producers around, and just went off!â€
Watch the video for â€œBody (No Reason)â€
The accompanying video, directed by his creative collaborator Justin Broadbent, perpetuates the low-fi and unifying esthetic the duo has been outlining in all the videos off TAO. Broadbent tells us: With a Joe Carter closing line on a track with huge bars, it only made sense to have Shad throw down on a baseball diamond. Unfortunately, the SkyDome was booked on the day of our shoot!
Pre-order TAO here : https://found.ee/Shad-TAO